Our lucky bag 2025 has our bestselling products valued over JPY30,000 inside.
The Japanese lucky bag tradition, known as "Fukubukuro" in Japanese, is a highly anticipated and popular custom, especially during the New Year season. Fukubukuro translates to "lucky bag" or "mystery bag." The contents of the bag are a mystery to the buyer, adding an element of surprise and excitement. Fukubukuro aligns with the Japanese cultural value of New Year's gift-giving and receiving good fortune for the year ahead.
