REY Breathing Platinum Foam 80g

Japanese Foaming Cleanser with Dual Placenta Extracts, Ferment Extract & Marine Botanicals

A skincare-focused facial cleanser that combines rich, cushiony foam with a sophisticated blend of Japanese placenta extract, plant-derived conditioning ingredients and marine extracts — leaving skin feeling clean and comfortably hydrated.

Renewed in November 2025, the formula introduces W-Placenta — a combination of Tokachi placenta extract and a plant-derived placenta-like extract — alongside REY's signature lactic acid bacteria-derived ferment extract, marine ingredients and a blend of botanical and fruit extracts.

The cleansing formula combines amino-acid-based cleansing ingredients with a rich lather designed to remove excess sebum and surface impurities while helping maintain a comfortable after-feel. 

Key Benefits

• W-Placenta Complex — Combines Tokachi placenta extract with a plant-derived placenta-like ingredient.
• Ferment-Based Skin Conditioning — Features Lactobacillus/Soybean Seed Ferment Extract, a signature ingredient of the REY Breathing range.
• Amino-Acid-Based Cleansing Ingredients — Includes sodium lauroyl methyl alaninate and sodium lauroyl glutamate.
• Marine Botanical Care — Contains seaweed extract to complement the cleansing formula.
• Botanical & Fruit Extract Blend — Includes ginseng, mulberry root bark, aloe vera, kudzu, chlorella and kiwi extracts.
• Comfortable After-Feel — Designed to leave skin feeling smooth, soft and moisturized.
• Suitable for Everyday Cleansing — Light makeup may be removed with this cleanser alone, according to the manufacturer.

Key Ingredients

W-Placenta Complex

Tokachi Placenta Extract + Plant-Derived Placenta-Like Extract

The formula features placenta extract alongside a botanical blend selected to complement the product's skin-conditioning concept.

Tokachi Placenta Extract is sourced from Hokkaido whey-fed pigs raised on a farm certified under Japan's Farm HACCP hygiene management system. REY highlights the provenance and handling of this ingredient as part of its commitment to ingredient quality.

The formula also contains several plant-derived extracts, creating a distinctive combination of animal-derived placenta extract and botanical skin-conditioning ingredients.

Lactobacillus/Soybean Seed Ferment Extract

A signature ingredient in the REY Breathing range, this ferment-derived extract is included to complement the cleansing step with additional skin-conditioning care.

It forms an important part of REY's skincare philosophy, which emphasizes maintaining a comfortable skin environment while cleansing.

Seaweed Extract — Fucus Vesiculosus

This marine botanical extract complements the cleansing formula. Together with the product's cleansing agents, it contributes to the brand's marine-inspired approach to removing everyday surface impurities.

Amino-Acid-Based Cleansing Ingredients

The formula contains Sodium Lauroyl Methyl Alaninate and Sodium Lauroyl Glutamate, cleansing ingredients used in facial cleansers to help remove dirt and excess sebum.

These are combined with other cleansing and foaming ingredients to create a rich lather and a comfortable cleansing experience.

Botanical & Ferment Extract Blend

The formula includes a selection of botanical, fruit and ferment-derived ingredients:

• Ginseng Root Extract — A traditional botanical skin-conditioning ingredient.
• Mulberry Root Bark Extract — Adds to the formula's botanical profile.
• Aloe Vera Leaf Extract — A familiar ingredient in skin-conditioning formulations.
• Kudzu Root Extract — A plant-derived extract included in the botanical blend.
• Chlorella Extract — A microalgae-derived ingredient.
• Kiwi Extract — A fruit-derived extract that complements the formula.
• Saccharomyces Cerevisiae Extract — A yeast-derived ingredient.

Dipotassium Glycyrrhizate & Allantoin

These skin-conditioning ingredients complement the cleansing formula and help maintain a comfortable-looking complexion.

How to Use

1. Create a rich foam.
Dispense an appropriate amount into your palm. Gradually add small amounts of lukewarm water while working the cleanser into a lather.

For a finer, more elastic foam, use a foaming net. The manufacturer notes that the formula may lather differently from cleansers containing petroleum-derived surfactants.

2. Cleanse gently.
Apply the foam to the face and cleanse using gentle circular movements. Avoid strong rubbing or excessive pressure.

3. Rinse thoroughly.
Rinse with lukewarm water, removing all traces of cleanser.

For light makeup: The manufacturer states that the cleanser may be sufficient on its own. For heavier or waterproof makeup, use a dedicated makeup remover first.

Product Information

• Product: REY Breathing Platinum Foam
• Category: Facial Cleanser
• Texture: Foaming facial wash
• Size: 80 g
• Origin: Japan

Full Ingredients

Water, myristic acid, glycerin, potassium hydroxide, butylene glycol (BG), stearic acid, lauramide DEA, PEG-150 stearate, sorbeth-60 tetraoleate, jojoba seed oil, dipotassium glycyrrhizate, tocopherol, Fucus vesiculosus extract, alanine, glycine, Lactobacillus/Soybean Seed Ferment Extract, placenta extract, Panax ginseng root extract, Saccharomyces cerevisiae extract, mulberry root bark extract, royal jelly extract, aloe vera leaf extract, kudzu root extract, chlorella extract, kiwi extract, allantoin, sea salt, polysorbate 60, sodium lauroyl methyl alaninate, sodium lauroyl glutamate, ethylhexylglycerin, sodium methylparaben, phenoxyethanol.

A Note on Use

For external use only. Avoid direct contact with the eyes. If irritation occurs, discontinue use.

Natural extracts may vary in color or scent. Store according to the product packaging instructions.

About REY Beauty Studio cosmetics. This line was created by famous Japanese cosmetologist Reiko Tanaka, who has run a popular beauty salon in Tokyo for over 40 years. The corporate philosophy of the salon: the most important thing is the client's satisfaction and visible results, for which they will keep coming back. The famous *kogao* (small face in Japanese) massage technique developed by Dr. Tanaka allows you to quickly get a lymphatic drainage effect: the oval of the face is noticeably reduced, the facial features become more defined after just one session. Rey cosmetics with minimalistic formulations provide professional care with reliable results. Breathing means that these products do not overload the skin, allow it to breathe and restore its own resources.