TOKIO IE INKARAMI PLATINUM SHAMPOO 400mL

Professional Keratin Care for Clean, Smooth & Resilient-Looking Hair

Gentle cleansing meets advanced keratin care in the signature home-care shampoo from TOKIO INKARAMI’s PLATINUM series.

TOKIO IE INKARAMI PLATINUM SHAMPOO is a professional-grade Japanese shampoo created for daily cleansing while maintaining the condition, softness, and manageability of damaged or chemically treated hair.

Its formula combines a taurine-based cleansing system, amino acids, reactive hydrolyzed keratin, fullerene, and moisturizing ingredients to cleanse without leaving the hair feeling stripped or excessively dry.

The result is a rich, comfortable lather that leaves the hair feeling clean, soft, smooth, and lightweight — making it particularly well suited to colored, permed, dry, damaged, fine, and naturally delicate hair.

The PLATINUM Philosophy

TOKIO INKARAMI PLATINUM is built around a simple concept:

Maximum conditioning care with minimum heaviness.

Rather than leaving damaged hair coated with a heavy, rich finish, the PLATINUM series is designed to maintain a balance between smoothness, moisture, body, movement, and lightness.

The shampoo prepares the hair for the next step of the TOKIO INKARAMI routine, where the reactive keratin system in the shampoo and treatment is designed to work together.

When used as part of the complete system, the hair feels progressively smoother, softer, more manageable, and polished.

Taurine + Amino Acid Cleansing

The shampoo uses taurine as a cleansing ingredient, together with an amino-acid-oriented formulation designed for gentle everyday cleansing.

Its abundant, soft lather helps cleanse the scalp and hair while maintaining a comfortable feel.

This makes PLATINUM SHAMPOO particularly appealing for hair that does not respond well to overly aggressive cleansing — including dry, chemically treated, fine, or easily tangled hair.

Reactive Hydrolyzed Keratin — TOKIO 1

One of the key components of the PLATINUM system is reactive hydrolyzed keratin derived from waterfowl feathers, known as TOKIO 1.

This specialized keratin is part of TOKIO INKARAMI's signature conditioning concept.

When the PLATINUM SHAMPOO is combined with TOKIO IE INKARAMI PLATINUM TREATMENT, the reactive keratin components are designed to interact within the hair-care system, supporting the conditioning of damaged hair.

This shampoo therefore works particularly well as the first step of the complete TOKIO INKARAMI home-care ritual, rather than simply functioning as a conventional cleanser.

Fullerene for Advanced Conditioning Care

The formula also contains fullerene, a highly regarded cosmetic antioxidant ingredient.

In the PLATINUM formula, fullerene contributes to the line's advanced conditioning concept while complementing the keratin and moisturizing components.

Pellicer for Moisture & Smoothness

Pellicer is another notable conditioning ingredient used in the formula to support a smooth, moisturized hair feel.

Together with the amino-acid and keratin components, it helps create the characteristic combination of softness and lightness associated with the PLATINUM series.

A Clean, Smooth Finish Without Heavy Residue

One of the most appealing characteristics of TOKIO IE PLATINUM is its ability to combine intensive-looking conditioning with a light, flexible finish.

After rinsing, hair feels:

• Clean without feeling excessively stripped
• Softer and smoother
• Easier to comb
• More manageable
• Supple rather than coated
• Lightweight with natural movement

This makes it especially attractive for fine or easily weighed-down hair that still needs substantial conditioning care.

Ideal for Color-Treated & Damaged Hair

TOKIO IE PLATINUM is suitable for a wide range of hair types and is particularly well suited to:

• Colored hair
• Permed hair
• Dry hair
• Damaged hair
• Fine hair
• Fragile or easily tangled hair
• Hair exposed regularly to blow-drying and styling
• Hair that feels rough or lacks smoothness

The manufacturer states that the TOKIO IE system can also help maintain the longevity and vibrancy of colored hair.

The Complete TOKIO INKARAMI Home Ritual

For the most comprehensive conditioning experience, use PLATINUM SHAMPOO together with TOKIO IE INKARAMI PLATINUM TREATMENT.

Step 1 — PLATINUM SHAMPOO

Gently cleanse the scalp and hair, creating a rich lather.

Step 2 — PLATINUM TREATMENT

Apply the treatment according to hair length and condition, paying particular attention to areas of greater damage.

Step 3 — OUTKARAMI

Complete the routine with OUTKARAMI PREMIUM AIR TREATMENT or PLATINUM OUTKARAMI OIL on towel-dried hair.

This layered approach is designed to recreate the conditioning philosophy of the TOKIO INKARAMI salon system as part of a home-care routine.

Key Benefits

• Professional Japanese Haircare — Developed as part of the TOKIO INKARAMI home-care system.
• Gentle Daily Cleansing — Taurine and amino-acid-oriented cleansing ingredients provide a comfortable cleansing experience.
• Reactive Keratin Care — Contains TOKIO 1 reactive hydrolyzed keratin.
• Supports Damaged Hair — Designed to improve the feel, smoothness, and manageability of damaged hair.
• Moisturizing Care — Contains Pellicer and other conditioning ingredients.
• Fullerene — Adds antioxidant-oriented cosmetic care.
• Rich, Comfortable Lather — Cleanses effectively while maintaining a soft hair feel.
• Lightweight Finish — Helps achieve softness and smoothness without a heavy, coated sensation.
• Color-Treated Hair Friendly — Suitable for colored and chemically treated hair.
• Ideal for Fine Hair — Provides conditioning care while preserving lightness and movement.
• Best Used as a System — Designed to complement the TOKIO IE INKARAMI PLATINUM TREATMENT.

How to Use

1. Thoroughly wet the hair and scalp.
2. Take an appropriate amount of shampoo according to hair length and density.
3. Work into a rich lather and gently massage the scalp with your fingertips.
4. Allow the lather to remain for approximately one minute.
5. Rinse thoroughly with warm water.
6. Follow with TOKIO IE INKARAMI PLATINUM TREATMENT for the complete conditioning routine.

The recommended amount varies according to hair length, thickness, and condition.

Fragrance

Refreshing Lemongrass

A clean, fresh lemongrass fragrance gives the shampoo a subtle professional-salon character while adding a refreshing touch to the cleansing ritual.

Product Information

Professional Care, Refined for Everyday Use

TOKIO IE INKARAMI PLATINUM SHAMPOO brings the philosophy of professional TOKIO INKARAMI haircare into a daily cleansing ritual — combining gentle cleansing with reactive keratin care, moisture, and a remarkably light finish.

For hair that has been colored, permed, heat-styled, or simply feels dry and fragile, it provides an elegant first step toward hair that feels cleaner, smoother, softer, and more resilient-looking — without sacrificing natural movement.

Volume: 400 ml.